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        中文

        Discussion on the Innovation of China's Internet Insurance Products

        2019-09-06 10:09:07

        This article discusses the product development strategy combining insurance industry and internet technology in China and makes relevant recommendation. The author argues that Internet technology is a fusion rather than a subversion of traditional insurance. It is recommended that insurance companies should be committed to using the Internet thinking model to achieve the Internetization of current insurance products from the primary mode transforming to the real fusion of insurance and the Internet, by opening up user experience, insurance product design, sales and service, which opens up the road to innovation in Internet insurance.

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